ERIC ALDAMA (WRITER)
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ARCO

The Secret is Out

The secret is out that ARCO has TOP TIER gas and what better way to get the word out than with real life idioms!? Created several TV spots, radio, digital, and OOH. The project did so well they even rekindled it for a second year.

Television:

Year 1 TV:

Year 2 TV

OOH

Picture
Picture

Radio

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