Below is a spot I cowrote. Our goal was to reveal a contest in which renters could win free rent forever by using Apartments.com. It was high concept, which is definitely my favorite kind of concept.
Apart from pitching ideas for the overall contest giving away free rent, we created the initial social media campaign for the launch of the new Apartments.com. We sold the constructs that would be the current social presence of the brand. These are a couple of my favorite snippets.