La-Z-Boy Relaunch Campaign

When you think of Lay-Z-Boy your mind goes straight to that old chair in your grandparent’s house. If you’re Kristen Bell, you only think of Dax’s obnoxious recliner placed squarely in the middle of the living room. But after we launched our re-branding campaign, she knows that Lay-Z-Boy is so much more than old, stodgy recliners. And now you know, too.

​Partner in Crime: Rayne Chapman